One of the most common questions employers ask us is, “How do I attract great candidates through my job posting?” It’s a great question! In this electronic age, it’s not uncommon to get overloaded with applications for a position, but not all of the candidates are a great match with the actual job or the company itself. Remember that you don’t have a candidate’s attention for a long time while they’re scrolling through job openings, so it’s important to highlight key points about your company.
Help is here. We’ve created a list of tips to help you hone job descriptions in order to attract candidates with the skills that you’re truly looking for.
Job Title & Intro: List a simple job title, then add keywords and a brief paragraph of a few things you offer employees. Perhaps it’s that you’re a growing company with a great health plan, annual bonus, highly-rated management, low turnover, and so forth.
Your Company Story: What do you think candidates will be attracted to? Perhaps you mention using cutting-edge technology, or that it’s a family run business, an award-winning company, or that you believe in giving back to the community, etc. You can even add your mission statement here.
Position, Salary & Benefits: When you list the position, add the pay range so you can narrow the field of applications, making sure it’s a match. Be sure to talk about the benefits including sick days, vacation time, and any other perks.
Responsibilities: Often, this section is too long and daunting. Keep the list of responsibilities short and simple; just include those that are essential
Sell The Position: In addition to the job responsibilities, let people know about perks such as the ability to work from home, volunteering and educational opportunities, and anything else that might get an applicant’s attention.
Company Location: Talk about the area. Why would someone want to relocate there? Great schools; awesome beaches; award-winning restaurants, etc.
Application Process: Clearly state the application process, including when they can expect to hear back, etc. Don’t forget, candidates are applying to numerous positions and they like to know the next steps. This keeps them excited and interested.
How can we help you with your job posting? Contact MassHire Cape and Islands Career Center and we’ll work with you to get your job postings looking good, and out the door.
